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Uncategorised

Understanding Google Analytics for campaign evaluation: Why GA can’t be trusted on its own

Our Associate Director Tom Salmon writes about Google Analytics and why the numbers you see need to be treated with caution. Google Analytics is one of the most popular analytics tools on the web. Its ubiquity means it has become a common measurement tool for public bodies and charities to measure the success of their […]

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Co-creating Covid Explained across Yorkshire and the Humber

Our Managing Director Kim Somerville writes about how Magpie has co-created a new covid explained campaign working with communities across Yorkshire and the Humber. Information about COVID-19 is being made simpler and more accessible in Yorkshire and the Humber as we launch a new campaign today to cut through the confusion ready for the winter. […]