The Magpie team is incredibly excited to announce that Shelter has joined our growing family of clients.
Shelter leads the fight for those without access to decent, safe and affordable housing, and we are honoured to collaborate with them in their mission to ensure that everyone has a place to call home. This commission is a significant milestone for us, as it aligns perfectly with our passion for using creative behaviour change strategies to make a meaningful difference in society.
Why we’re thrilled to work with Shelter
Shelter is not just another charity; they are a lifeline for thousands of people across England. The scale of the challenge they face is daunting— overall there are now a record 117,450 homeless households living in temporary accommodation in England – the highest figure ever and up 12% in a year, a staggering number that underscores the urgent need for action. This figure, revealed in Shelter’s latest report, is a stark reminder of the growing housing emergency. With the rising cost of living and a worsening housing shortage, more people are being pushed to the brink of homelessness.
By collaborating with Shelter, we aim to harness the power of creative behaviour change to support their efforts in increasing donations to their retail stores. These stores are not just retail spaces—they are vital sources of funding that enable Shelter to continue their essential work. Every donation and purchase helps provide advice, support, and legal services to those in desperate need. We believe that through thoughtful creative and strategic communication, we can help Shelter’s stores become even more successful, driving up donations and, in turn, amplifying the charity’s impact.
The importance of supporting Shelter’s mission
The statistics from Shelter’s recent report are more than just numbers—they represent real people in our communities who are fighting for their home. Every day, Shelter works tirelessly to support those who have lost their homes or are at risk of becoming homeless. As Shelter’s CEO Polly Neate said,
The new prime minister must get a grip on this crisis, and fast—before more people are tipped into homelessness.
Polly Neate, Shelter CEO
At Magpie, we believe that creative behaviour change can play a crucial role in addressing this crisis. By crafting compelling messages and engaging campaigns, we can inspire more people to support Shelter’s cause, whether by donating goods, shopping at their stores, or spreading awareness about the realities of homelessness.
Looking ahead
We are committed to helping Shelter make a greater impact by driving donations and increasing public support. This collaboration is more than just a project for us; it’s a chance to contribute to a cause that truly matters. Together with Shelter, we believe we can make a difference in the lives of thousands of people across England.
Stay tuned as we embark on this journey with Shelter, using creativity and behaviour change to drive positive social change. We can’t wait to share more about our upcoming campaign and the difference we’ll hope to make together.
If you want to learn more about how you can support Shelter or get involved, visit their website, check out their stores or shop online. Every little bit helps, and together, we can work towards ensuring everyone has a safe, secure and affordable home.