Our work
What we do
Magpie’s specialists in behavioural science, design, communications, research and community engagement work in partnership with a broad range of changemakers to transform lives.
- Creativity
- Health & wellbeing
Chapter One
An innovative digital campaign to promote support and information resources for individuals affected by gambling harms. Through targeted digital strategies, the Chapter One campaign successfully drove significant traffic to their website, which aims to reduce the harm gambling causes to society.
Read more
- Behavioural science
- Creativity
Healthier breeds, happier dogs
Reducing the demand for flat-faced breeds by giving potential dog owners the knowledge they need to make informed choices. This digital campaign utilises behaviour change strategies to target key audiences.
Read more
- Behavioural science
- Creativity
Walk Away
A project to support violence reduction in the night time economy. Research showed that using the power or peer-to-peer intervention could help make nights out safer for everyone.
Read more
- Equality & diversity
- Health & wellbeing
- Reducing poverty
Covid Explained
A project to support COVID-safe behaviours which became a co-created, ‘community-up’ campaign to improve access to health resources for the most vulnerable people across the UK’s largest region.
Read more
- Health & wellbeing
Join Us: Move. Play.
A social movement designed to improve physical activity for the young people of Bradford. JU:MP inspires children and families to move and play more leading to better health and wellbeing.
Read more
- Climate change
- Health & wellbeing
Let’s clear the air
As part of a programme of works to address the impact of air quality on residents, we co-created with Hertfordshire County Council a long-term communications campaign to educate and empower positive action.
Read more
- Health & wellbeing
Seriously
Creative, awareness-building campaign to meet the challenge of antibiotic resistance. Our insight showed awareness level was low and that education would be the key to behaviour change.
Read more
- Climate change
- Health & wellbeing
Walk it. Ride it.
Insight and co-creation at community level for a campaign encouraging and sustaining active travel. Key learnings from the insight, along with behaviour change analysis, informed the campaign design.
Read more
- Health & wellbeing
- Reducing poverty
Painkillers don’t exist
Creative behaviour change campaign to raise awareness of pain medication dependency and reduce prescription rates. Campaign developed for two main audiences: health practitioners and the general public.
Read more